An interactive keynote and pop-up exhibit that allows anyone to share their innermost pain anonymously.

The Concept

What’s Your Big Lie? (WYBL) is a breakthrough mental health program created by Jordan Axani based on the premise that each of us is living a big lie — and that it’s okay. 

We define a big lie as, “something immense that we hide from the world even though it defines us.” Often it’s the source of the anxiety, worthlessness, hopelessness and pain that we carry around everyday.   

Extensive research shows that when we feel like we are living a lie, we are far more prone to clinical depression, less able to exercise rational thought and have a much harder time paying attention. Our brains go into a sustained state of panic as we wear a mask everyday on social media, at home, at work, and within our relationships. 

So, what if we shared these lies with those around us? Well, it might change our lives. 

Forever changed by this event.
— Samantha, a Freshman at Farleigh Dickinson University
Designed with the Government of Canada specifically for schools, companies and organizations looking to help their people feel less alone and more connected.
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What's Your Big Lie Jordan Axani

The Keynote

In this 50-90 minute session, we lead audiences of up to 500 people at schools, companies and organizations to have their own powerful realizations. 

Using phones and an anonymous platform, audiences submit their big lies and other insecurities secretly. Their responses are filtered immediately and projected at the front of the room in massive letters. 

In that moment, you can feel a gasp of recognition as everyone realizes that they aren’t alone. Participants then respond back to the submissions verbally – not knowing who in the room it came from – offering messages of affirmation and hope, leading into a discussion about how we can build resilience and better support each other. 

This program was developed in collaboration with the Royal Canadian Mounted Police (RCMP) and a team of mental health experts in 2016 and has been hailed as life-changing countless times. WYBL has been presented to over 150,000 students, teachers, parents, entrepreneurs and professionals across North America. Hundreds of institutions have used WYBL for a catalyst to build stigma-free cultures of openness, empathy and belonging. 

Since 2016, What's Your Big Lie? has been presented over 200 times and has recieved over 150,000 submissions!

The Outcomes

By the end of the event, attendees will have: 

  • A deep understanding of the of the pain and fears that their peers are experiencing 
  • A normalization and acceptance of their own struggles 
  • An inspired belief that sharing their struggles does not lead to shame 
  • A toolkit to encourage peer support and awareness of local mental health resources
  • A newfound realization that none of us are ever alone 

The Other Formats

Knowing that keynotes aren't appropriate for all situations, we've designed the program to be delivered in a couple different formats: 

  1. A pop-up exhibit that illuminates public spaces with messages 
  2. A workshop designed to meet your organization's specific needs, such as a conversation about mental health in the workplace or sexual assault 
  3. A hybrid event, with a pop-up in the afternoon followed by an evening keynote and storytelling event 

Please contact us to discuss how it can be customized to your needs. We're here to support you. 


The Audience

This program works effectively with the following audiences and can be customized for each:

  • A medium or large group of students, parents, employees or leaders looking to address mental health, connection and belonging within their community
  • A small team or group looking for an intensive team-building experience  
Don't know if it's right for you? We regularily customize the content and curriculum to meet an organization's needs. Let's talk!

The Testimonials


The Gallery