OUR Story

We help Canadians build the lives they want, one session at a time.

Jordan Axani and Megan Rafuse, dressed in business casual clothes
Megan & Jordan, Founders
Shift Collab is a virtual mental health practice that matches Canadians with Registered Social Workers (RSWs) and Registered Psychotherapists (RPs) for individual, couples, and family therapy. Founded in 2016 by Megan Rafuse and Jordan Axani, the practice has grown from a seven-person Toronto clinic into a team of 125+ therapists serving more than 23,000 clients coast to coast.
Megan image

In 2016, it was simply a handful of like-minded therapists in a charming downtown clinic. Not long into our journey, clients began to tell us that there was a tangible difference between the feel of our practice and others. We felt it too - but couldn’t quite put our finger on it.

It took us a long time to realize that it wasn’t just a keen focus on the relationship between the therapist and the client. What made Shift extra special was the little things: the warm greetings and laughter in the waiting room, the fact that we didn’t skimp on cheap coffee and tea, the friendships that would come from our community workshops, and the idea that a place where we explore our deepest wounds could also be a place of joy. 

We’ve evolved since into a virtual practice, but our appreciation of the little things hasn’t. It has shaped our fresh approach to therapy, prioritizing connection, creativity, and being solution-focused. We want to make mental wellness a routine part of daily life, like going to the gym, seeing your physician, or getting a massage.

Our online therapists are people first. In other parts of their lives, they’re artists and athletes, teachers and lifelong students, travel lovers and advocates for social change. They use their own humility as a bridge to yours. 

Throughout our journey of supporting more than 23,000 clients and growing to include over 125 team members from coast-to-coast, we are focused on establishing a new norm for quality and care experience.

CTV Canada
City News Logo
CBC
Yahoo icon
Global Work Logo

What Makes Shift Collab Different

Most people looking for a therapist in Canada end up choosing between a few options: browsing a directory and hoping for a reply, a marketplace app that matches by algorithm, a same-day telehealth network built for episodic care, or a free or low-cost service with limited continuity. Since 2016, Shift Collab has grown into a curated practice of 125 therapists with a human Care Team, for people who want a therapist to grow with, not a listing to sort through.

Curated Canadian Practice
Our RSWs and RPs are hired and vetted directly by our clinical team, not listed on an open marketplace.

Hands-On Care Team
A real person on our Care Team oversees your matching and care.

Fit Guarantee
If the match isn't right within 30 days of your first session, we rematch you and your next session is free.

Collaborative Care
A practice home that stays with you across chapters, not a one-off session or an episodic EAP slot.

Our Timeline

Fall 2016
We opened our doors as a small clinical practice in Toronto’s Yorkville neighbourhood with a team of 7 therapists.
Spring 2017
We joined forces with a mental health education company, creating what is now Shift People.
Spring 2018
We partnered with Maple, Canada's leader in virtual care, to launch on-demand therapy across Canada.
March 2020
We moved all of our operations online during COVID-19, figuring out new ways to serve our clients and community.
September 2021
We launched our Fit Guarantee and proprietary client-therapist matching process.
Spring 2022
We launched our new brand, reflective of the company we are growing into.
Today
We’re family-owned, proudly women-led, an advocate for representation in mental health, and a living wage employer. We’re proud to support over 23,000 Canadians through therapy.

Our Values

FULLY ACCOUNTABLE

Since 2016, we believe in the power of individual ownership and collective trust. Every one of our 125 therapists has the authority to make decisions and owns the outcomes.

    ALWAYS EVOLVING

    We move boldly, embrace change, and push boundaries to innovate. Challenging the status quo is how we raise the bar for more than 23000 clients, our team of 125 therapists, and our industry.

    CLIENT CHAMPIONS

    We listen deeply, anticipate needs, and deliver experiences that go beyond expectations for more than 23,000 clients. Every decision is made with our clients’ best interests at heart.

    Our Staff

    Our operations team supports a practice of 125+ therapists serving more than 23,000 clients across Canada.

    Renata is a member of the Shift Collab team and she's wearing a blazer looking forward and smiling

    Renata Intropedi

    People and Talent Manager

    Headshot of Jordan Axani from waist up smiling in a business casual top.

    Jordan Axani

    Chief OPERATING Officer

    Co-founded Shift Collab in 2016. Dad, mental health speaker turned entrepreneur, tech geek, guitar lover.

    Lisa Cowan

    Clinical Director

    Supports clinical care for 125 therapists at Shift Collab, founded in 2016. Mental health leader, therapist supporter, dog-lover, non-recipe-following amateur chef and new Mom to be.

    Headshot of Susan Pereira from the waist up smiling in a business casual top.

    Susan Pereira

    Customer Support Manager

    Headshot of Tracy Horner from waist up smiling in a business casual top.

    Tracy Horner

    Data & Systems Manager

    Since 2016, keeps data and systems running for 125 therapists serving more than 23000 clients. Will happily talk your ear off about spreadsheets. Lover of mystery, true crime and Task Master.

    Andrea Hepworth

    Executive Assistant

    Headshot of Eve Sharabi smiling and looking at the camera

    Eve Sharabi

    Marketing Director

    Headshot of Lugeerthan Arumairajah from waist up in a light suit jacket and red tie.

    Lugeerthan Arumairajah

    Care Coordinator

    Headshot of Megan Rafuse from waist up smiling in a business casual top.

    Megan Rafuse

    Chief Executive Officer

    Headshot of Claudia Aguilar from waist up smiling in a business casual top.

    Claudia Aguilar

    Finance Manager

    Heidi Bonus

    Care Coordinator

    Headshot of Victoria Grimbos from waist up smiling in a business casual top.

    Victoria Grimbos

    Care Coordinator

    Headshot of Ally Foote from waist up smiling in a business casual top and jacket.

    Ally Foote

    Marketing Specialist

    Ceara Yanuziello

    Care Coordinator

    Headshot of Erica Eugenio from waist up smiling in a business casual top.

    Erica Eugenio

    Clinical Manager

    Robert Cinapri

    Chief Financial Officer

    Our Advocacy

    REPRESENTATION IN THERAPY
    Since 2016, we have recognized that systemic racism contributes to a significant lack of representation in fields like social work and psychotherapy. Shift Collab is committed to actively un-doing this at an institutional level. We pledge a sincere, long-term commitment to becoming an anti-racist organization.
    TEACHING THE NEXT GENERATION
    Each year we bring on 10 graduate students to provide direct experience in counselling and clinical operations, often creating employment opportunities for these students after graduation.
    INSTITUTIONAL CHANGE
    Our team is active within provincial and national regulatory bodies to advocate for more inclusion of therapy benefits in healthcare plans, and advocating for more publicly-funded mental health services.
    PRIORITIZING ACCESSIBLE CARE
    We design and launch new products and services aimed at providing more equitable access to individual and group therapy to at-risk and marginalized populations (eg. rural Canadians in partnership with Maple, or postsecondary students as part of our Real Campus program).
    Join the Shift Collab team

    Join the Shift Collab team!

    Since 2016, we're always on the lookout for innovative humans who are ready to shape the future of therapy with our team of 125 therapists.

    VIEW CAREER OPENINGS

    Our Mailing Address

    Shift Collab, 545 King Street West, Toronto, Ontario M5V 1M1, Canada

    This page is for informational purposes only and is not a substitute for professional mental health care. If you need support, please speak with a qualified mental health professional or contact our Care Team.

    Shift Collab, Toronto, Ontario, Canada