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OUR Story

We help Canadians build the lives they want, one session at a time.

Jordan Axani and Megan Rafuse, dressed in business casual clothes
Megan & Jordan, Founders
Shift Collab is a virtual mental health practice that matches Canadians with Registered Social Workers (RSWs) and Registered Psychotherapists (RPs) for individual, couples, and family therapy. Founded in 2016 by Megan Rafuse and Jordan Axani, the practice has grown from a seven-person Toronto clinic into a team of 125+ therapists serving more than 23,000 clients coast to coast.
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In the early days, it was simply a handful of like-minded therapists in a charming downtown clinic. Not long into our journey, clients began to tell us that there was a tangible difference between the feel of our practice and others. We felt it too - but couldn’t quite put our finger on it.

It took us a long time to realize that it wasn’t just a keen focus on the relationship between the therapist and the client. What made Shift extra special was the little things: the warm greetings and laughter in the waiting room, the fact that we didn’t skimp on cheap coffee and tea, the friendships that would come from our community workshops, and the idea that a place where we explore our deepest wounds could also be a place of joy. 

We’ve evolved since into a virtual practice, but our appreciation of the little things hasn’t. It has shaped our fresh approach to therapy, prioritizing connection, creativity, and being solution-focused. We want to make mental wellness a routine part of daily life, like going to the gym, seeing your physician, or getting a massage.

Our online therapists are people first. In other parts of their lives, they’re artists and athletes, teachers and lifelong students, travel lovers and advocates for social change. They use their own humility as a bridge to yours. 

Throughout our journey of supporting thousands of clients and growing to include over 125 team members from coast-to-coast, we are focused on establishing a new norm for quality and care experience.

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What Makes Shift Collab Different

Most people looking for a therapist in Canada end up choosing between a few options: browsing a directory and hoping for a reply, a marketplace app that matches by algorithm, a same-day telehealth network built for episodic care, or a free or low-cost service with limited continuity. Shift Collab is built to be something else: a curated practice with a human Care Team, for people who want a therapist to grow with, not a listing to sort through.

Curated Canadian Practice
Our RSWs and RPs are hired and vetted directly by our clinical team, not listed on an open marketplace.

Hands-On Care Team
A real person on our Care Team oversees your matching and care.

Fit Guarantee
If the match isn't right within 30 days of your first session, we rematch you and your next session is free.

Collaborative Care
A practice home that stays with you across chapters, not a one-off session or an episodic EAP slot.

Our Timeline

Fall 2016
We opened our doors as a small clinical practice in Toronto’s Yorkville neighbourhood with a team of 7 therapists.
Spring 2017
We joined forces with a mental health education company, creating what is now Shift People.
Spring 2018
We partnered with Maple, Canada's leader in virtual care, to launch on-demand therapy across Canada.
March 2020
We moved all of our operations online during COVID-19, figuring out new ways to serve our clients and community.
September 2021
We launched our Fit Guarantee and proprietary client-therapist matching process.
Spring 2022
We launched our new brand, reflective of the company we are growing into.
Today
We’re family-owned, proudly women-led, an advocate for representation in mental health, and a living wage employer. We’re proud to support over 23,000 Canadians through therapy.

Our Values

FULLY ACCOUNTABLE

We believe in the power of individual ownership and collective trust. Every team member has the authority to make decisions and owns the outcomes.

ALWAYS EVOLVING

We move boldly, embrace change, and push boundaries to innovate. Challenging the status quo is how we raise the bar for our clients, our team, and our industry.

CLIENT CHAMPIONS

We listen deeply, anticipate needs, and deliver experiences that go beyond expectations. Every decision is made with our clients’ best interests at heart.

Our Staff

Robert Cinapri

Chief Financial Officer

Ceara Yanuziello

Care Coordinator

Headshot of Jordan Axani from waist up smiling in a business casual top.

Jordan Axani

Chief OPERATING Officer

Dad, mental health speaker turned entrepreneur, tech geek, guitar lover.

Headshot of Susan Pereira from the waist up smiling in a business casual top.

Susan Pereira

Customer Support Manager

Renata is a member of the Shift Collab team and she's wearing a blazer looking forward and smiling

Renata Intropedi

People and Talent Manager

Headshot of Claudia Aguilar from waist up smiling in a business casual top.

Claudia Aguilar

Finance Manager

Headshot of Ally Foote from waist up smiling in a business casual top and jacket.

Ally Foote

Marketing Specialist

Headshot of Lugeerthan Arumairajah from waist up in a light suit jacket and red tie.

Lugeerthan Arumairajah

Care Coordinator

Lisa Cowan

Clinical Director

Mental health leader, therapist supporter, dog-lover, non-recipe-following amateur chef and new Mom to be.

Andrea Hepworth

Executive Assistant

Headshot of Megan Rafuse from waist up smiling in a business casual top.

Megan Rafuse

Chief Executive Officer

Headshot of Eve Sharabi smiling and looking at the camera

Eve Sharabi

Marketing Director

Headshot of Tracy Horner from waist up smiling in a business casual top.

Tracy Horner

Data & Systems Manager

Will happily talk your ear off about spreadsheets. Lover of mystery, true crime & Task Master.

Heidi Bonus

Care Coordinator

Our Advocacy

REPRESENTATION IN THERAPY
We recognize that systemic racism contributes to a significant lack of representation in fields like social work and psychotherapy. Shift Collab is committed to actively un-doing this at an institutional level. We pledge a sincere, long-term commitment to becoming an anti-racist organization.
TEACHING THE NEXT GENERATION
Each year we bring on ten graduate students to provide direct experience in counselling and clinical operations, often creating employment opportunities for these students after graduation.
INSTITUTIONAL CHANGE
Our team is active within provincial and national regulatory bodies to advocate for more inclusion of therapy benefits in healthcare plans, and advocating for more publicly-funded mental health services.
PRIORITIZING ACCESSIBLE CARE
We design and launch new products and services aimed at providing more equitable access to individual and group therapy to at-risk and marginalized populations (eg. rural Canadians in partnership with Maple, or postsecondary students as part of our Real Campus program).
Join the Shift Collab team

Join the Shift Collab team!

We're always on the lookout for innovative humans who are ready to shape the future of therapy.

VIEW CAREER OPENINGS
Join the conversation @theshiftcollab