The story of Shift
Our mission is to help ambitious people believe they're enough as they are.
A tale of two imposters
Like all good stories, Megan Rafuse and Jordan Axani met by chance.
Megan, a clinical therapist, and Jordan, a speaker, shared a similar interest in imposter syndrome and how it had impacted their own journeys. (Spoiler alert: a lot...).
After a number of chats, often about their similar experience of living with the "I'm not good enough" type of thinking, they decided to take a leap as strangers and launch a podcast called Impostercast. It would explore the moments in life where we fake it the most.
To their surprise, it took off and soon became a top-20 podcast on iTunes, demonstrating that so many of us feel like we're faking it everyday. As it turned out, they weren't alone in their imposterdom...
Two businesses, one mission
As they became closer as friends and allies, they began to look for more opportunities to collaborate.
At the same time, Megan opened up Shift, a therapy clinic in downtown Toronto, while Jordan took over Disruptt, a speaking agency focused on mental health and social innovation.
Both businesses were alike. They both consisted of world-class leaders who were passionate about helping others find their "more", whether through individual therapy, group workshops, or speaking to large audiences.
Megan and Jordan were bound by a belief that the conversations being had about mental health were stale and irrelevant... and it was time try something different.
Coming together for the future
Soon, the decision was made to bring both businesses together as Shift, a collaborative mental health practice that is dedicated to making mental health relatable, actionable and innovative.
Today, Shift is made up of a team of more than 30 brilliant mental health leaders. Together, we work with high performers and with their organizations to improve their wellness, one session or workshop at a time.
We're here to help you foster the more within yourself, your relationships and your community. Because now, more than ever, the world needs more of the real you.