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We're on a mission to make mental wellness simple, relatable, and actionable.

We have developed a modern approach to therapy, workshops, and courses that resonates with ambitious people like you.

We prioritize connection, creativity, and being solution-focused in all areas of our work. Our approach attracts ambitious leaders who are striving for excellence — at work, at home, and within themselves. 

Since 2016, we have grown from a small therapy practice to a team of over 30 dedicated mental health professionals. We are now proud to be the preferred provider of therapy and mental health education to top companies, insurance groups, campuses, and leaders like you.


Why did we call ourselves Shift?

Put simply, we believe you are enough as you are — and everything else that you do to grow is simply a bonus.

In contrast, so much of the popular conversation in the wellness space is based on reinventing yourself. The problem is that reinvention is an unrealistic and unethical way to look at wellness because it sets an impossible standard. And when impossible standards are promoted, we can’t believe that we are enough as we are.

So the idea behind the name Shift is that all we can do, or ever hope to do, is make small tweaks that make a big difference in our lives.


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To understand how we arrived here in 2018, let's take a step backwards to 2016.

Like all good stories, our founders, Megan Rafuse and Jordan Axani met by chance.

Megan, a clinical therapist, and Jordan, a researcher and speaker, shared a similar interest in imposter syndrome and how much it had impacted their own journeys. 

After a number of chats, often about their similar experience of living with the "I'm not good enough" type of thinking, they decided to take a leap as strangers and launch a podcast called Impostercast. It would explore the moments in life where we fake it the most.

To their surprise, it took off and soon became a top-20 podcast on iTunes, demonstrating that so many of us feel like we're faking it everyday.  As it turned out, they weren't alone in their feeling like frauds. In fact, it's become one of the unifying traits of all of our clients.

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There was a magical bond of their personalities and ideas.

As they became closer as friends and allies, they began to look for more opportunities to collaborate.

At the same time, Megan opened up Shift as a therapy clinic in downtown Toronto, while Jordan took over a speaking agency focused on mental health and                                                                              social innovation.

Both businesses were alike. They both consisted of world-class leaders who were passionate about helping others find their "more", whether through individual therapy, group workshops, or speaking to large audiences.

Megan and Jordan were bound by a belief that the conversations being had about mental health were stale and irrelevant... and it was time try something different. It was time to collaborate. 

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So they teamed up to create Shift Collab, the first company of its kind. 

The decision was made to bring both businesses together as Shift Collab, a collaborative mental health practice that is dedicated to  making mental wellness simple, relatable, and actionable for leaders. 

That brings us back to you. If you believe we can support you, your team, or your organization, we're here. And we look forward to meeting you.