

In the early days, it was simply a handful of like-minded therapists in a charming downtown clinic. Not long into our journey, clients began to tell us that there was a tangible difference between the feel of our practice and others. We felt it too - but couldn’t quite put our finger on it.
It took us a long time to realize that it wasn’t just a keen focus on the relationship between the therapist and the client. What made Shift extra special was the little things: the warm greetings and laughter in the waiting room, the fact that we didn’t skimp on cheap coffee and tea, the friendships that would come from our community workshops, and the idea that a place where we explore our deepest wounds could also be a place of joy.
We’ve evolved since into a virtual practice, but our appreciation of the little things hasn’t. It has shaped our fresh approach to therapy, prioritizing connection, creativity, and being solution-focused. We want to make mental wellness a routine part of daily life, like going to the gym, seeing your physician, or getting a massage.
Our online therapists are people first. In other parts of their lives, they’re artists and athletes, teachers and lifelong students, travel lovers and advocates for social change. They use their own humility as a bridge to yours.
Throughout our journey of supporting thousands of clients and growing to include over 125 team members from coast-to-coast, we are focused on establishing a new norm for quality and care experience.
Most people looking for a therapist in Canada end up choosing between a few options: browsing a directory and hoping for a reply, a marketplace app that matches by algorithm, a same-day telehealth network built for episodic care, or a free or low-cost service with limited continuity. Shift Collab is built to be something else: a curated practice with a human Care Team, for people who want a therapist to grow with, not a listing to sort through.
Curated Canadian Practice
Our RSWs and RPs are hired and vetted directly by our clinical team, not listed on an open marketplace.
Hands-On Care Team
A real person on our Care Team oversees your matching and care.
Fit Guarantee
If the match isn't right within 30 days of your first session, we rematch you and your next session is free.
Collaborative Care
A practice home that stays with you across chapters, not a one-off session or an episodic EAP slot.
We believe in the power of individual ownership and collective trust. Every team member has the authority to make decisions and owns the outcomes.
We move boldly, embrace change, and push boundaries to innovate. Challenging the status quo is how we raise the bar for our clients, our team, and our industry.
We listen deeply, anticipate needs, and deliver experiences that go beyond expectations. Every decision is made with our clients’ best interests at heart.



Dad, mental health speaker turned entrepreneur, tech geek, guitar lover.
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Mental health leader, therapist supporter, dog-lover, non-recipe-following amateur chef and new Mom to be.




Will happily talk your ear off about spreadsheets. Lover of mystery, true crime & Task Master.
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